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Relm: Designing the Worlds First Smart Wax Warmer
Tech
Navigating Ambiguity & Market Validation
Relm started as an ambitious idea: creating the world's first smart-home wax warmer to tie aromatherapy to memory and spatial experience. But before investing heavily in manufacturing, I needed hard data to prove people actually wanted it. Operating as the sole founder, I designed and executed a rigorous 5-week pre-market validation phase. By testing early concepts and marketing narratives, I generated 1,300 signups and 140 pre-orders with an incredible 18% landing-page conversion rate. This hypothesis-driven approach - navigating extreme ambiguity, running lean experiments, and relying on behavioral data to justify product decisions—is the exact same methodology I apply when researching and validating novel AI features today.
Bridging Physical Systems & Digital UI
With the market validated, I led the end-to-end product development, acting as the connective tissue between complex hardware and the human user. I personally conceptualized the physical device, defined the technical scope of features, and designed the complete UI/UX for the companion mobile app. Collaborating with electrical and industrial engineers, my primary goal was to ensure the complicated backend logic of an IoT device felt entirely seamless, intuitive, and natural when controlled via a smartphone. The ability to sit between deep technical constraints and the end-user, designing interfaces that hide systemic complexity behind beautifully simple UX, is what directly drove our successful $55k Kickstarter launch.